(YOU NEED TO BE THE GUIDE)
What is the success in under 10 words?
What could have happened if you didn't step in?
Remember you aren't the hero and you aren't the character in your brand. You want your customer to be the hero and you to be the guide. You want to communicate that you can make the viewer a hero of the story.
Tell them how if they say yes to what you're offering, they will find success, be the hero, and create change in themselves or someone else.